COBA Africa has invested in a web-based PIM system to capture and manage its product data and media assets in the cloud.
What this means for you and your marketing team
PIM (Product Information Management) is a system that helps you to access the product data and images in a format that works for you. We’re saying goodbye to spreadsheets and are able to provide our distributors with information direct from our database in various formats. Whether your webshop runs off Shopify, WordPress or something more bespoke, COBA’s team will work with you to ensure you have what you need.
Increase your offering
This makes it easy as pie to list our range in your webshop or showcase it on your site. This will give your customers a bigger variety of products to see and make sure they find the anti-fatigue mats they want and need. With this new system you not only have easy access to the data and imagery for our workplace matting, but you can create fliers and brochures with all or just chosen products of all our range in just a few moments.
What this means for your customers
It’s vital when selling online that your visitors are shown product information that is both accurate and compelling in order to support the sale. By maintaining our product information in one place we can be more confident in its accuracy and focus on enriching the data, which improves customer satisfaction.