Spectra Clean Logo Mat for the Win! Kimberly-Clark has a long and rich history in South Africa, dating back to 1936 when the company first introduced Kotex® napkins to the market. Over the decades, it expanded its local operations, manufacturing bath tissue in 1948 and feminine care products in 1950. By 2008, Kimberly-Clark South Africa became a wholly owned subsidiary of the global Kimberly-Clark Corporation. Today, it continues to manufacture essential consumer products, including diapers, bath and facial tissue, and towels, catering to markets across Western, Eastern, and Southern Africa.
The challenge faced:
Kimberly-Clark required a high-quality barrier mat for their facility. However, they wanted a solution that not only served a practical purpose but also reinforced their brand identity. The mat needed to stand up to heavy foot traffic while showcasing their logo in a professional and impactful manner.
The COBA Africa Solution:
COBA Africa specified the Spectra Clean Logo Mat. This was the ideal solution for Kimberly-Clark’s needs. This high-performance matting system was chosen for its superior durability, brand-enhancing qualities, and design flexibility.
What makes the Spectra Clean ideal for the task?
The Spectra Clean mat was the perfect fit for Kimberly-Clark for several reasons:
– Durability: Made from high-quality, rugged materials, Spectra Clean mats are known for their hardwearing properties, making them ideal for busy commercial environments.
– UV and Stain Resistance: The mat can withstand sunlight exposure and resist staining, ensuring a long-lasting, vibrant appearance.
– Customisable Design: Spectra Clean mats come in a range of 18 stunning colourways. This allows for accurate logo reproduction with no risk of unraveling or fraying.
– Heavy-Duty Scrubbing Action: The mat’s heavy-weight pile and large nib design provide excellent scrubbing action, keeping dirt and moisture away from the interior floors.
– Graphic Inlay Technology: Unlike traditional printed mats, Spectra Clean uses a graphic inlay technique. This technique doesn’t require printing, ensuring high-quality logo display with no risk of fading.
– Cost-Effective Installation: The mat offers a low installation cost and optional bevelled edging for surface-laid applications.
Satisfying Results
By choosing the Spectra Clean logo mat, Kimberly-Clark was able to enhance both the functionality and aesthetic of their entrance area. The high-quality graphic inlay logo mat not only protects the facility from dirt and moisture but also serves as a strong visual representation of their brand. With 25 colour options available, the mat complements Kimberly-Clark’s corporate identity while maintaining its performance under heavy use.
This installation has provided Kimberly-Clark with a long-lasting, cost-effective, and visually appealing entrance solution. Perfectly demonstrating the power of combining functionality with brand presentation.
Contact the COBA Team
For more information on our matting solutions, contact our specialised Sales Team!